Screenshot of Choosing Keeping

Choosing Keeping

www.choosingkeeping.com

The reference for warm-stationer commerce built on a single deep pine ink (#3C4539) over cream (#F8F3EA), set almost entirely in the Trinite serif with wide-tracked Spot small-caps labels, where the whole shop reads as one calm editorial object.

Retail flagship

Design tokens

background
surface
text
textMuted
accent
border
tone1
tone2
display
Trinite
body
linearicons
mono

Do / Don't

Reference it for

  • Monochrome-ink retail palette: everything is pine #3C4539 on cream #F8F3EA, with sage-grey #8b8d81 as the only real accent and a hairline border #e5e1d8, so photography carries all the colour
  • Serif-first commerce: body AND headings in Trinite (a warm text serif), product titles and prices in serif too, not the usual sans grid
  • Wide-tracked Spot small-caps for navigation and section labels (letter-spacing 0.1em to 0.2em, 12-14px) against the serif
  • Letterpress-style wordmark lockup: CHOOSING KEEPING LONDON WC2. set in spaced serif caps as a horizontal address line, not a logo blob
  • Left rail of icon utilities (Menu / Search / Wish List / Recent) with tiny label under each linearicon, freeing the top bar for the wordmark
  • Thin cream announcement bar for shipping threshold copy above the header
  • Horizontal category carousel of round-cornered product thumbnails with chevron paddles, each under a tracked-caps label (NEW, ART & MUSEUMS)
  • Four-up product grid with generous whitespace, serif title, plain price, subtle bookmark + add-to-bag icons revealed per card

Do not copy

  • The Choosing Keeping bird wordmark and CHOOSING KEEPING LONDON WC2. lockup
  • The exact pine #3C4539 over cream #F8F3EA scheme lifted wholesale (recolour to your own warm neutral)
  • The Trinite and Spot typefaces (licensed foundry faces; substitute a comparable warm serif + tracked sans)
  • Real product photography, brand names (Kaweco, Wallace Seymour, Astier de Villatte) and prices
  • The 21 Tower Street address, phone, @choosingkeeping and Correspondence journal naming
  • The specific curated supplier stories and collection copy