Charly Co

Reference it for

• Full-bleed hero photo dimmed with a dark scrim so white 96px Fakt Light (letter-spacing -4px) headlines read cleanly over any image
• Fakt as the one typeface across the whole site (weights 300 Blond / 400 Normal / 500), no serif except tiny incidental Times
• Near-black canvas: text rgb(10,10,10) #0A0A0A on off-white rgb(254,254,254) #FEFEFE, muted grey #A0A0A0 for secondary copy
• Restrained red-only accent #FF0000 used as a single spark against the monochrome, not as a fill
• Ghost button pattern: text + 1px #DDD hairline border, no fill, generous padding, sits directly on the hero image
• Bottom-of-hero horizontal category rail (Residential / Commercial / International / Partners) as understated '+' links on a full-width underline
• Tight negative letter-spacing scale: -1.5px on 48px display, -0.7px on 24px, -4px on the 96px hero, giving a couture editorial feel
• Centred wordmark lockup with a small tagline beneath (CHARLY & CO. over M IMMOBILIER) flanked by BUY/SELL at left and language toggle at right

Do not copy

• The CHARLY & CO. wordmark and the M IMMOBILIER endorsement lockup
• The licensed Fakt typeface (self-hosted Fakt-Blond/Normal/SemiBold TTFs)
• The specific Montreal street facade and property photography
• Real agent and client names (Victoria, Christian Karam, Vanessa Raposo, etc.) and their testimonial copy
• The 'Une maison, un don' campaign name and LeadingRE / Luxury Portfolio network badges
• Real listing addresses and prices (3370 Av. Maréchal, 395 Rue Bonin, etc.)