Carpe Diem Santorini

www.carpediemsantorini.com/

The reference for chaptered luxury-hotel storytelling: an oversized extralight ITC Avant Garde headline ("serene and private") floated over a full-bleed sunset video, on a near-monochrome greige (#e8e2de) and black palette anchored by Ogg display serif.

Hospitality flagship

Design tokens

background

surface

text

textMuted

accent

border

tone1

tone2

display: Itc_Avant_Garde_Gothic
body: Ogg
mono

Do / Don't

Reference it for

Full-bleed cinematic video/photo hero with a centred oversized extralight sans headline (itc-avant-garde-exralight, ~78px) reversed out in white
Two-line typographic rhythm: a lowercase extralight sans line above a smaller uppercase tracked serif kicker (Ogg, letter-spacing ~1.1px)
Chaptered narrative structure (CHAPTER. I through V) turning a hotel into an editorial long-read: suites, spa, restaurant, weddings, founder story
Roman-numeral sub-sections (I, II, III, IV) inside each chapter as a quiet index device
Near-monochrome greige system: background #e8e2de, warm grey text #706f6f and #bfb7b5, black #000 for anchors
Pinned booking bar overlapping the hero base (Book directly / Check in / Check out / solid black BOOK NOW block)
Dual-face pairing: Ogg (display serif) for editorial headings + ITC Avant Garde Gothic (medium and extralight) for body and hero
Tiny type body at 14-15px with generous 26px line-height and wide 0.9px letter-spacing for a hushed, premium read

Do not copy

The Carpe Diem wordmark and "EXCLUSIVE BOUTIQUE RESORT | SANTORINI" lockup
The Ogg typeface (licensed, bought font) and the specific ITC Avant Garde webfont files
Santorini sunset/infinity-pool photography and the founder portrait of Georgios Kopatsaris
Named sub-brands: Althea Spa, EXALTIS, The Dunes, and the "seize the day" / "never settle" copy
The exact honeymoon-luxury voice and 270-degree-views claims
GNTO licence number, phone numbers and reservations email
The KommiGraphics & Lab21 studio credit