Screenshot of Bychudy

Bychudy

www.bychudy.com

The reference for desktop-as-portfolio metaphor — Polish multi-discipline designer's case studies presented as macOS-style application icons overlaid on a personal photograph.

Design Portfolio Multidiscipline Designer niche

Design tokens

black
offWhite
white
subtleGrey
browserBlue
display
SF Pro Text Bold
body
SF Pro Text Bold
fallback
Times

Do / Don't

Reference it for

  • Desktop-as-portfolio metaphor — case studies as macOS-style application icons over a personal photograph
  • MacOS dock at bottom showing the tools used (Adobe Creative Suite + native apps)
  • Photograph of designer as the canvas — personal-brand foregrounding
  • SF Pro Text Bold for typography — reinforces the macOS metaphor
  • 3-step tiny type scale (12, 13, 16px) — labels-only, matching macOS chrome
  • Single weight 400 + Times fallback
  • 27-section single-page architecture — extreme density
  • 14 named case studies in section H2s — substantial portfolio depth

Do not copy

  • The Bychudy designer photograph
  • The macOS application icons (Apple-trademarked)
  • The Adobe Creative Suite dock icons
  • The Polish creative-industry case study names (Newonce, Hotel Mafija, Trasa Po Końcu Świata, etc.)
  • The Chanel collaboration credential
  • The SF Pro Text licence (Apple system font, not free for redistribution)
  • The Framer page builder dependency if the brand prefers another CMS
  • The desktop metaphor wholesale on brands that aren't macOS-using individual designers

Signature moves

desktop-as-portfolio metaphor with icon case studies over a personal photo

case studies are presented as macOS-style application icons positioned over a full-bleed photograph of the designer, with a dock of tools at the bottom, foregrounding personal brand.

labels-only tiny type scale matching the OS chrome

a 3-step tiny scale (12/13/16px) at a single 400 weight keeps typography label-like, reinforcing the macOS-chrome metaphor, with browser-default blue links preserved for accessibility.

Related references

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Fine Thought

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a bespoke-joinery house that sells craft as heritage, warm sepia interiors and meadow photography under a high-contrast transitional serif, the brand reduced to a single fine line-drawn ring, with quiet WordPress structure and almost no visible motion furniture.
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Lazy Eight

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a gallery-minimal brand-studio portfolio where a near-white canvas, one large black-and-white image and a tiny "Explore ↓" are the entire first screen, image carries everything, type whispers, and a single classic link-blue is the only colour.