Screenshot of Black Tomato 2

Black Tomato 2

www.blacktomato.com

The reference for a full-bleed cinematic travel hero where wide-tracked Brandon Grotesque uppercase (letter-spacing 1.8px) floats centred over drone footage, restrained to black/white with a single hot magenta accent (#e7247a).

Hospitality flagship

Design tokens

background
surface
text
textMuted
accent
border
tone1
tone2
display
AlternateGotNo1D
body
Brandon Grotesque
mono

Do / Don't

Reference it for

  • Full-bleed edge-to-edge video/photo hero with the headline centred and vertically middled, no card or scrim panel, text sitting directly on the footage
  • Wide-tracked uppercase display type: Brandon Grotesque at ~60px with letter-spacing 1.8px for hero headings, 0.85px for body labels
  • The condensed secondary display face AlternateGotNo1D / League Gothic for oversized section titles against the sans body
  • Near-monochrome discipline: black rgb(0,0,0), graphite rgb(47,47,47) and rgb(68,68,68), white rgb(255,255,255), with exactly one hot magenta accent rgb(231,36,122) used sparingly
  • Two-CTA hero row: a ghost/outline button (EXPLORE OUR TRIPS) beside a solid black button (PLAN MY TRIP), both uppercase 15px
  • Tiny centred SCROLL cue with a hairline vertical rule beneath the hero to invite the first scroll
  • Editorial trip cards stacked as NIGHTS / COUNTRY / TITLE / teaser / From-price / EXPLORE TRIP, a repeatable catalogue row
  • Rotating pull-quote testimonials set in all-caps with a small attribution line (name, country)

Do not copy

  • The Black Tomato wordmark, tomato motif and 'EST. 2005' lockup
  • The exact magenta rgb(231,36,122) as an identity accent
  • Licensed fonts Brandon Grotesque, Chronicle Display and AlternateGotNo1D (substitute open equivalents)
  • The drone hero footage of the traditional sailing ship and destination photography
  • Real client testimonial quotes and named attributions (Brett, Wendy, Kim, etc.)
  • Named brand programmes: 'The Feelings Engine', 'Pursuit of Feeling', 'Take Me On A Story'
  • The specific itinerary copy, prices and destination catalogue