Ballena
ballenacabo.comThe reference for a cinematic desert-coast restaurant: a full-bleed night video hero under wide-tracked Sweet Sans Pro caps in warm cream #F8F2E5, with a single terracotta #C2644F accent doing all the colour work.
Hospitality flagship
Design tokens
background
surface
text
accent
border
tone1
tone2
- display
- TT Commons Pro
- body
- Sweet Sans Pro
- mono
Do / Don't
Reference it for
- Full-bleed nocturnal video hero with a dark ambient overlay (rgba(3,9,13,0.19-0.2)) so cream type reads without a solid scrim
- Display face Sweet Sans Pro caps at ~68px / line-height 61.5px for the hero, dropping to 48px / 43.5px for section heads
- Heavy letter-tracking on caps: 1.7px on the largest heads, 1.2px on section labels, 0.5px on body eyebrows
- A three-word centred hero (SHAPED BY SEA / GROUNDED IN LAND) stacked left-of-centre, not dead-centre
- Warm bone canvas #F8F2E5 as the primary page background with near-black ink #03090D for text
- One accent only: terracotta #C2644F for links, hovers and the odd fill; resist adding a second
- A muted natural secondary set held in reserve: sage #779580, dusty blue #83A9D0, warm grey #D3CFC5
- Micro caps navigation (BOOK NOW / HOME / EVENTS / MENU) at 10-11.6px with generous tracking, split either side of a centred wordmark
Do not copy
- The BALLENA wordmark and Grupo Hunan restaurant-group lockup
- The exact terracotta-and-bone pairing (#C2644F on #F8F2E5) as a whole identity
- The night-shot video of the stone terrace and the specific venue architecture
- Sweet Sans Pro and TT Commons Pro if you lack the licences (both are commercial)
- The desert-and-sea copy voice ('The desert is not empty, it is pure life')
- The San Jose del Cabo location block, hours and phone number
- The whale/ballena naming conceit and its Mexican-coast positioning