Screenshot of Ballena

Ballena

ballenacabo.com

The reference for a cinematic desert-coast restaurant: a full-bleed night video hero under wide-tracked Sweet Sans Pro caps in warm cream #F8F2E5, with a single terracotta #C2644F accent doing all the colour work.

Hospitality flagship

Design tokens

background
surface
text
accent
border
tone1
tone2
display
TT Commons Pro
body
Sweet Sans Pro
mono

Do / Don't

Reference it for

  • Full-bleed nocturnal video hero with a dark ambient overlay (rgba(3,9,13,0.19-0.2)) so cream type reads without a solid scrim
  • Display face Sweet Sans Pro caps at ~68px / line-height 61.5px for the hero, dropping to 48px / 43.5px for section heads
  • Heavy letter-tracking on caps: 1.7px on the largest heads, 1.2px on section labels, 0.5px on body eyebrows
  • A three-word centred hero (SHAPED BY SEA / GROUNDED IN LAND) stacked left-of-centre, not dead-centre
  • Warm bone canvas #F8F2E5 as the primary page background with near-black ink #03090D for text
  • One accent only: terracotta #C2644F for links, hovers and the odd fill; resist adding a second
  • A muted natural secondary set held in reserve: sage #779580, dusty blue #83A9D0, warm grey #D3CFC5
  • Micro caps navigation (BOOK NOW / HOME / EVENTS / MENU) at 10-11.6px with generous tracking, split either side of a centred wordmark

Do not copy

  • The BALLENA wordmark and Grupo Hunan restaurant-group lockup
  • The exact terracotta-and-bone pairing (#C2644F on #F8F2E5) as a whole identity
  • The night-shot video of the stone terrace and the specific venue architecture
  • Sweet Sans Pro and TT Commons Pro if you lack the licences (both are commercial)
  • The desert-and-sea copy voice ('The desert is not empty, it is pure life')
  • The San Jose del Cabo location block, hours and phone number
  • The whale/ballena naming conceit and its Mexican-coast positioning