Automobili Amos
automobiliamos.it/The reference for a full-bleed edge-to-edge hero photograph carrying the whole page while the interface disappears: a near-black rgb(26,26,26) micro-chrome (hamburger, centred mark, search, cart) floating over a desert rally still, all-caps Montserrat set tight at 15-16px.
Automotive flagship
Design tokens
tone1
tone2
- display
- Montserrat
- body
- Montserrat
- mono
Do / Don't
Reference it for
- Full-viewport hero image with zero copy overlaid: the photograph is the message, text arrives only on scroll
- Ultra-minimal floating top bar: 24-28px hamburger left, centred logo mark, search + cart icons right, no nav labels, no background fill
- All-caps Montserrat (weight 400 body, 700 for emphasis) at 15px/16px with 0.8px letter-spacing for nav and section labels
- Times / Times New Roman as a deliberate editorial serif counter to the Montserrat sans (count 31 in the capture) for long-form brand copy
- Near-black rgb(26,26,26) instead of pure black for text and dark surfaces, softer than #000
- Off-white rgb(243,243,243) / rgb(244,244,244) section backgrounds instead of flat white
- Cookie consent as a full-width sticky bottom bar: light bar, dark text, one link + one filled dark CTA (Got it!)
- Sparse muted-green accent rgb(56,74,54) used only in tiny doses, never as a fill
Do not copy
- The stylised A monogram logo mark
- The Automobili Amos wordmark and the Futurista / Safarista / Configurator product names
- The specific desert-rally hero photograph of the modified 308 GTB
- The exact Times + Montserrat pairing as a fixed identity (borrow the sans/serif contrast idea, not the faces)
- Brand copy lines like READY TO TAKE OFF and the farewell-to-analogue-cars manifesto
- The Shopify storefront chrome (cart, payment-method row, Powered by Shopify)
- The muted-green rgb(56,74,54) as a signature colour