Screenshot of Atlassian

Atlassian

www.atlassian.com

The reference for a calm white enterprise SaaS canvas that lets one electric Atlassian Blue (#1868db) and a single chromatic word inside a black 80px display headline carry all the energy.

SaaS Product flagship

Design tokens

background
surface
text
textMuted
accent
border
tone1
tone2
display
Charlie Display
body
Charlie Text
mono

Do / Don't

Reference it for

  • Two-tone display headline: set the line in near-black #101214 then flip one connective word ('and') to violet #bf63f3 for a cheap, memorable accent without recolouring the whole heading
  • Charlie Display at ~80px with tight tracking for the hero, Charlie Text for body and dense UI; pair a custom display sans with a quieter text companion in the same family
  • Pill-shaped primary CTA in solid #1868db (28px / fully rounded buttons) sitting beside a plain text 'Contact us ->' link, no second button chrome
  • Show the actual product: a live Jira-style kanban (Blocked / In progress / Ready for review / Done) drops in directly under the hero as the proof shot
  • Status columns as soft tinted pills (lavender, blue, green) with rounded 20px borderless cards, almost no shadow (rgba(9,30,66,0.25) 0 1px 1px)
  • Faint dotted grid behind the CTA zone to imply structure and engineering without adding visual weight
  • Sticky dark promo strip above the nav (#101214) carrying a torn confetti corner graphic and a single right-aligned CTA
  • Restrained colour discipline: keep all vivid hues (violet, taxicab yellow #fca700, electric blue, leaf green) in decorative edges and avatars only, never in functional buttons or links

Do not copy

  • The Atlassian wordmark and the blue 'A' mountain logo
  • Charlie Display / Charlie Text (proprietary Atlassian custom faces); substitute a licensed grotesque
  • The conic confetti-gradient divider motif (the torn violet/yellow/blue/green corner) that is Atlassian's signature edge
  • Product-specific UI like the Jira board, FIN-xx ticket codes, and AI-agent avatars
  • The 'team'26' event promo strip and its messaging
  • Exact named hexes as a brand palette (#1868db Atlassian Blue, #101214 Midnight Navy) lifted wholesale