Screenshot of Aru

Aru

aru.net.au/

The reference for a hatted-restaurant landing that lets a single moody hearth-lit photograph carry the whole hero, with a hairline serif wordmark floating dead-centre over it and Soehne Breit Mono running the entire interface on a warm bone #ede8e5 and walnut #9c7054 palette.

Hospitality flagship

Design tokens

background
surface
text
textMuted
accent
border
tone1
tone2
display
Soehne Breit ExtraLeight
body
Soehne Breit
mono
Soehne Breit Mono

Do / Don't

Reference it for

  • Full-bleed dark photographic hero (charcoal stone backdrop, chilli-red accents) with the wordmark centred over the image, no headline, no CTA stack
  • Soehne Breit / Soehne Breit Mono as the ENTIRE type system: mono for menu body at 14.4px, breit sans for wordmark and labels, weights 300/400/700 only
  • Wide letter-tracking on nav and section labels (letterSpacing 2.08px and 5.6px) to read as engraved uppercase captions
  • Warm neutral base palette: page/back #ede8e5 (bone), dark ink #423b33, walnut accent #9c7054, near-black #231f20 for hero
  • Menu-as-content layout: dish name + ingredient list on one mono line, price as a bare number, grouped under uppercase section heads (SNACKS, SMALL PLATES, LARGE PLATES)
  • Narrow reading measure via --width-aru 48rem / max-width 768px for menu and prose columns, wider 1240px only for full-bleed media
  • Understated fixed header (--header-height 100px) with transparent bone overlay rgba(237,232,229,0.8) so it dissolves into the page
  • Editorial section rhythm: HAPPENINGS / PRIVATE DINING / IN THE PRESS / ABOUT stacked as quiet titled blocks, awards listed as a plain typographic honour roll

Do not copy

  • The Aru wordmark and its hairline serif letterforms
  • The signature lobster-on-oyster-shell hero photograph and the moody hearth food styling
  • Licensed Soehne Breit / Soehne Breit Mono font files (Klim, commercial licence required)
  • The exact walnut-and-bone palette (#9c7054 / #ede8e5 / #423b33) as a lift
  • Real menu copy, dish descriptions, prices, and the Sino-Indonesian-Australian brand story
  • Named accolades (Good Food Guide Two Hats, Wine List of the Year Three Glasses) and press quotes
  • Melbourne address, contact details, Banda private-dining naming