Ario Law Firm
ario.law/en/The reference for a law firm that acts like a fashion house: near-black rgb(2,2,2) canvas, a 220px+ Helvetica-derived wordmark bled off the frame, and confident tension-tight tracking that makes a legal practice feel like a studio.
Professional Services flagship
Design tokens
tone1
tone2
- display
- Ario-Sans
- body
- ario-sans
- mono
Do / Don't
Reference it for
- Near-black canvas: background rgb(2,2,2) instead of pure #000, with rgb(255,255,255) type and rgba(255,255,255,0.5) for muted secondary text
- Giant display wordmark set at 220px (up to 300px) in the brand sans, cropped hard against the viewport edge as a graphic device, not just a logo
- The ario-sans / Helvetica pairing: only two weights (400 Regular, 700 Bold) doing all the work, no third face except a rare Times accent
- Aggressive negative tracking on display type: letter-spacing -3.1px at 62px and up to -11px / -15px on the giant wordmark to tighten the mass
- Off-centre hero: headline copy pushed to the right third over empty black space, the wordmark anchoring the lower-left
- Numbered section index (01 About Us, 02 Practices, 03 Team...) doubling as the nav, echoing a table of contents
- Big stat blocks as proof: '10+ years' and '30+ lawyers' set large with a small caption underneath
- Practice cards keyed by two-digit number + all-caps title + Head of Practice name, a repeatable directory pattern
Do not copy
- The ARIO wordmark and the 'ARIO 10 YEARS' lockup
- The bundled Helvetica woff files served as ario-sans (licence-specific, and Helvetica is not free to redistribute)
- Real partner names and photos (Oleksii Voronko, Julian Khorunzhiy, Yevhen Hrushovets)
- The 'more than freaking awesome lawyers' voice line, it is brand-specific bravado
- The Ukrainian/EN language toggle and the Kyiv/Lviv contact details
- The specific award list and dated press items
- The exact WordPress preset gradient/colour palette baked into the theme