Anvil Hotel
anvilhotel.com/The reference for frontier-chic boutique hotel warmth: a warm bone canvas (#f5f4ed) under a full-bleed Teton landscape hero, Alverata display serif headings over freight-neo-pro body, and a saddle-brown (#8c6c4c) that carries every CTA.
Hospitality flagship
Design tokens
background
surface
text
textMuted
accent
border
tone1
tone2
- display
- Alverata
- body
- freight-neo-pro
- mono
Do / Don't
Reference it for
- Warm bone-paper background #f5f4ed against deep slate ink #26353d and near-black #1f212e, no pure white surfaces
- Saddle-brown brand primary #8c6c4c doing all the work: BOOK NOW button fill, links, eyebrows, form strokes, section accents
- Full-bleed edge-to-edge landscape photo hero with no overlaid headline, letting the place sell itself
- Alverata (transitional serif, weight 500) for all H1-H4 display at 40-48px, freight-neo-pro for body and nav
- Italic freight-neo-pro eyebrows in uppercase with 2.5px letter-spacing (--eyebrow-letter-spacing) as the kicker system
- Persistent slim top bar: script wordmark left, uppercase serif nav centre, solid brown BOOK NOW pill flush right
- capitalize text-transform on all headings (not uppercase) for an editorial, restrained tone
- Cream secondary surface #eae7d4 for cards, off-white #fffefa for form fields and card bodies
Do not copy
- The Anvil script logotype and HOTEL lockup
- The Grand Teton / Schwabacher Landing hero photograph and all property interior photos
- The exact saddle-brown + slate + bone palette as a set (it reads as Anvil)
- Studio Tack's Shaker-restraint interior styling as a copied motif
- Brand copy like 'The longer you stay, the more you save' and 'frontier-chic'
- Jackson Hole / Turpin Meadow Ranch place names and address 215 N. Cache Street
- The Uncommon Artist Residency programme naming