Ansorena

www.ansorena.com/es

The reference for heritage-luxury editorial restraint: near-black #0F0E0D ink on warm bone #F0EEE6, a tall ivypresto-headline serif wordmark over a full-bleed silent video, and a running ANSORENA STORIES marquee that carries all the motion so the grid stays still.

Auction House flagship

Design tokens

background

surface

text

textMuted

accent

tone1

tone2

display: Forma-Djr-Deck
body: forma-djr-deck
mono

Do / Don't

Reference it for

The heritage-luxury palette: near-black ink #0F0E0D (hsl 10,7%,5%) as text on a warm bone/cream #F0EEE6, with pure white #FFF for section reversals, no accent colour at all
Serif-display + grotesque-body pairing: ivypresto-headline (serif) for the wordmark and section titles against forma-djr-deck for all body and nav, a classic couture split
The centred serif wordmark with a tiny 'Desde 1845' superscript establishing date-founded authority above the logo
Pill navigation and buttons: fully-rounded 51px border-radius on the language switch, search and cart circles, and the black VER MAS / SUSCRIBIRME actions
All-caps micro nav in forma-djr-deck at 13px with generous 1.3px letter-spacing, the spine of the whole type system
Full-bleed silent autoplay video hero framed by black letterbox bars, no overlaid headline, the footage is the message
The ANSORENA STORIES repeating horizontal marquee as the single motion element on an otherwise static editorial page
Stacked full-width editorial acts (JOYERIA, SUBASTAS, GALERIA, TASACIONES) each a titled block with a one-line intro and a lone VER MAS link

Do not copy

The ANSORENA wordmark and the ivypresto serif logotype lockup
The 'Desde 1845' founding-date badge
Real auction lot names and artist rosters (Tapies, Plensa, Zurbaran, etc.)
The Leti Sala campaign photography and any real people shown
Brand-specific Spanish copy and the condecoraciones/tasaciones service framing
The Madrid address, hours and phone number
The 'deng' jewellery-specific display face