Almacantar 2
almacantar.com/The reference for a near-black cinematic property developer, full-bleed aerial photography under a rgb(5,5,5) wash with Albertus serif set at 54px in weight 100, split into a two-word PLACES / PEOPLE title straddling the hero building.
Real Estate flagship
Design tokens
background
surface
text
textMuted
accent
border
- display
- Johnston
- body
- Albertus
- mono
Do / Don't
Reference it for
- Near-black full-bleed hero: rgb(5,5,5) background wash over an aerial dusk photograph, white text sitting straight on the image with no scrim card
- Albertus serif as the entire display voice (Albertus, serif at 54px / 60.75px line-height, weight 100) paired with Johnston sans (weight 500) for nav and labels, plus Times for fine print
- The two-word split title: one word left, one word right (PLACES ... PEOPLE) with the hero subject rising through the gap between them
- Lowercase serif wordmark with a raised asterisk (almacantar*) top-left as the only mark, no logo lockup
- Minimal top bar: wordmark left, three-line hamburger right, everything else behind the menu
- The calc-driven layout scaffold: --layout-x calc((100vw - 190px)), fluid --gutter and --space-y interpolating 20-35px and 64-190px across the 640-1440 viewport band
- Full-viewport 1920px max-width photographic acts stacked one project per screen with a name + person + pull-quote caption
- Editorial project index using ALL-CAPS Johnston labels (CENTRE POINT, MARBLE ARCH PLACE) as the navigation spine
Do not copy
- The almacantar* wordmark and the raised-asterisk device
- The named development projects (Centre Point, Marble Arch Place, Southbank Place, Lyons Place) and their London aerial photography
- Real named executives and their quotes (Kathrin Hersel, Mike Hussey, Harry Chichester, Chris Ruffle)
- The Albertus + Johnston pairing as a set (Johnston is Transport for London's proprietary face and carries that association)
- The exact PLACES / PEOPLE headline split as a copy line
- The specific dusk-over-London-skyline photographic treatment as a signature