Screenshot of Alfaholics

Alfaholics

www.alfaholics.com/

The reference for a heritage-automotive restorer that treats a WooCommerce parts catalogue like a marque museum: an edge-to-edge red-Alfa-on-a-mountain-road hero over deep racing navy #122E49, PP Pangram Sans throughout, and a giant ghosted 'New' watermark bleeding out of the section band.

Automotive flagship

Design tokens

background
surface
text
textMuted
accent
border
tone1
tone2
display
PP Right Grotesk Tall
body
PP Pangram Sans
mono

Do / Don't

Reference it for

  • Full-bleed photographic hero with a horizon-filling product/vehicle shot and no overlaid copy, letting the image carry the whole first screen
  • Deep racing-navy #122E49 (and near-black #0E151E variant) as the primary chrome colour for header + section bands, against a #FFF page
  • PP Pangram Sans as the single workhorse family (270+ uses, weights 400/600), with PP Right Grotesk Tall reserved for tall condensed display accents
  • Oversized ghosted watermark headline ('New' in navy-on-navy) set behind a 'OUR LATEST PRODUCTS' band using --alfaholics-xxxl clamp(3rem, 16vw, 16vw)
  • Tight negative letter-spacing (-0.1px) on body copy paired with wide 4-5px tracking on small uppercase eyebrows
  • Product tiles that pair a plain-background component shot with model code (WHL5117), spec name, and £ ex-vat price in a 24px-gap grid
  • Signature red #DE1F32 (--alfa-red) used sparingly as the brand's single hot accent, mostly carried by imagery rather than UI fills
  • Pill nav utilities (Search / Account / Quote) with 9999px radius sitting in the navy header bar

Do not copy

  • The alfaholics wordmark and its lowercase custom logotype
  • The exact red Alfa Romeo 105 GT hero photograph and the mountain-road location
  • The Alfaholics-R / GTA-R / Super-R / Spider-R sub-brand badge names
  • The specific #DE1F32 alfa-red + #122E49 navy pairing as a lifted set
  • PP Pangram Sans / PP Right Grotesk Tall if unlicensed (proprietary Pangram Pangram faces)
  • Real part codes, prices, and the Clevedon company/registration details
  • The Alfa Romeo marque imagery and model nomenclature