Agence K72

The reference for radical black-and-white agency minimalism where one chartreuse spark (#d3fd50) and 137px Lausanne headlines at 0.70 line-height carry the entire identity.

Creative Studio flagship

Design tokens

background

surface

text

textMuted

accent

border

display: Lausanne
body: Lausanne
mono

Do / Don't

Reference it for

Pure black #000000 canvas with a full-bleed dark photographic hero, white type laid directly over it (no scrim card, no overlay box)
Oversized display headline in a single grotesque (Lausanne, or a swap like Neue Haas Grotesk) pushed to ~137px with line-height crushed to ~0.70 so the words stack like architecture
Exactly one accent, chartreuse #d3fd50, used only as a hand-drawn ellipse ring around a single word (CRÉATIVITÉ), never as a fill or button colour
Fully pill-shaped stadium nav buttons (border-radius 9999px) with white 1px stroke on black, label in caps: PROJETS / AGENCE
A two-CTA row of outlined pills anchored to the bottom of the viewport as the primary navigation
Small mono-ish caption pinned bottom-left as a location/time signature (MONTREAL_22:44:30) for texture and confidence
Right-column body paragraph set tiny (~14px, weight 300) against the huge headline for extreme scale contrast
Wordmark logo top-left kept minimal (K72), hamburger top-right, letting type and image own the frame

Do not copy

The K72 wordmark and logo
The exact chartreuse hand-drawn ellipse motif around a word (it is their signature gesture)
The literal French headline L'ÉTINCELLE QUI GÉNÈRE LA CRÉATIVITÉ
The specific night car-interior hero photograph
The MONTREAL_ timestamp caption as-is
The spark/étincelle brand metaphor and its copy