Screenshot of Acne Studios

Acne Studios

acnestudios.com

The reference for treating a storefront like an editorial spread: a massive black Helvetica-family wordmark laid straight over two full-height model photographs on a near-white ground, no chrome, no buttons, space doing all the structural work.

Retail flagship

Design tokens

background
surface
text
textMuted
accent
border
tone1
tone2
display
Helvetica Now Micro
body
Helvetica Now Text
mono

Do / Don't

Reference it for

  • Oversized black wordmark (~120px, tight tracking) centred over the hero imagery as the only display type, letting product photography carry the page
  • Near-white paper ground (#ffffff to #f2f2f2) with pure black (#000000) text and a single electric cobalt (#0018a8) reserved for links, never for filled buttons
  • Zero-radius everything: images, tags, containers all square-cornered, no rounded shapes anywhere
  • No shadows and no card surfaces; separation comes entirely from generous whitespace, not elevation
  • Two full-bleed model shots split left/right under quiet 'SHOP WOMAN' / 'SHOP MAN' labels as a dual-entry hero
  • Tiny uppercase micro-labels with wide letter-spacing as the only secondary typographic voice (nav, section tags)
  • Ultra-flat top bar: text-only nav (WOMAN / MAN / DENIM / BAGS) left, utility set (SEARCH / HELP / ACCOUNT / cart count) right, hairline divider
  • Edge-to-edge photography in tight grids with minimal gutters, so imagery reads as one continuous magazine layout

Do not copy

  • The 'Acne Studios' wordmark itself and its exact letterforms
  • The specific electric cobalt #0018a8 as a brand-signature accent
  • The literal WOMAN / MAN / DENIM / BAGS category taxonomy
  • The Helvetica Monospaced Pro custom label face as-is
  • The exact model art-direction and casting style of the hero photography