1rebel
www.1rebel.com/en-gbThe reference for a nightclub-energy boutique gym: pure black-on-white with an acid-lime #cede54 accent, condensed Agency FB Bold display screaming full-width over dark action photography, Suisse Intl mono metadata everywhere.
Fitness flagship
Design tokens
background
surface
text
textMuted
accent
border
tone1
- display
- Agency Fb
- body
- Suisse Intl
- mono
- Suisse Intl Mono
Do / Don't
Reference it for
- acid-lime accent #cede54 (rgb 206,222,84) used sparingly as the ONLY colour on a black/white base, for CTA pills and the VIEW ALL button
- condensed heavy display face (Agency FB Bold, 700) set enormous at 60-70px, all-caps, tight two-line hero headlines like HOME CLUB MEMBERSHIPS
- Suisse Intl Mono for all metadata: nav labels, dates, trainer names, section eyebrows, tracked out with letter-spacing 0.8-2.6px
- running marquee ticker bar at very top on lime (NEW TO 1REBEL? GET 5 SESSIONS FOR 59) repeated edge to edge
- full-bleed dark hero photo (near-black rgb 13,13,13) with white type overlaid left, moody purple-lit gym imagery
- thin square-cornered outline CTA button (BUY NOW) with generous tracked caps, 15px
- pill radius system: 60px full pills for accent buttons vs 15px soft rectangles for cards
- horizontal Upcoming Events strip on a pale lime tint (rgb 242,245,218) with mono date + trainer + location rows separated by vertical rules
Do not copy
- the 1REBEL wordmark and the reversed-1 R logo lockup
- the exact acid-lime brand colour #cede54 as a signature
- the real gym action photography and lit-studio member shots
- brand-specific class names (Reshape, Reformer, Ride, Rumble, Reset)
- the IT'S COMING HOME / World Cup promo copy and 5 SESSIONS FOR 59 offer
- the 13 London clubs and named trainers (Kha, Meg R, Anna)
- Agency FB as the literal display face if a distinct brand is wanted