Screenshot of 1rebel

1rebel

www.1rebel.com/en-gb

The reference for a nightclub-energy boutique gym: pure black-on-white with an acid-lime #cede54 accent, condensed Agency FB Bold display screaming full-width over dark action photography, Suisse Intl mono metadata everywhere.

Fitness flagship

Design tokens

background
surface
text
textMuted
accent
border
tone1
display
Agency Fb
body
Suisse Intl
mono
Suisse Intl Mono

Do / Don't

Reference it for

  • acid-lime accent #cede54 (rgb 206,222,84) used sparingly as the ONLY colour on a black/white base, for CTA pills and the VIEW ALL button
  • condensed heavy display face (Agency FB Bold, 700) set enormous at 60-70px, all-caps, tight two-line hero headlines like HOME CLUB MEMBERSHIPS
  • Suisse Intl Mono for all metadata: nav labels, dates, trainer names, section eyebrows, tracked out with letter-spacing 0.8-2.6px
  • running marquee ticker bar at very top on lime (NEW TO 1REBEL? GET 5 SESSIONS FOR 59) repeated edge to edge
  • full-bleed dark hero photo (near-black rgb 13,13,13) with white type overlaid left, moody purple-lit gym imagery
  • thin square-cornered outline CTA button (BUY NOW) with generous tracked caps, 15px
  • pill radius system: 60px full pills for accent buttons vs 15px soft rectangles for cards
  • horizontal Upcoming Events strip on a pale lime tint (rgb 242,245,218) with mono date + trainer + location rows separated by vertical rules

Do not copy

  • the 1REBEL wordmark and the reversed-1 R logo lockup
  • the exact acid-lime brand colour #cede54 as a signature
  • the real gym action photography and lit-studio member shots
  • brand-specific class names (Reshape, Reformer, Ride, Rumble, Reset)
  • the IT'S COMING HOME / World Cup promo copy and 5 SESSIONS FOR 59 offer
  • the 13 London clubs and named trainers (Kha, Meg R, Anna)
  • Agency FB as the literal display face if a distinct brand is wanted