1 Warwick
www.1warwick.com/The reference for warm, editorial members'-club hospitality: giant Portrait serif wordmark set over a full-bleed interior photo, cream #FDFCF9 canvas, and a terracotta #9E402C accent that reads calm, not corporate.
Hospitality flagship
Design tokens
background
surface
text
textMuted
accent
border
tone1
tone2
- display
- Abraham
- body
- Portrait
- mono
Do / Don't
Reference it for
- Oversized display-serif hero wordmark (Portrait Regular) broken across two lines and letter-spaced wide, laid directly over a full-bleed room photograph
- Warm neutral base: off-white background rgb(253,252,249) / #FDFCF9 with a slightly deeper paper surface rgb(247,244,236) / #F7F4EC for alternating sections
- Muted terracotta accent rgb(158,64,44) / #9E402C for links, outlined ENQUIRE buttons and small caps labels; a dusty rose rgb(181,105,121) / #B56979 as secondary
- Ghosted teal rgb(56,173,169) / #38ADA9 used sparingly as a tertiary tint, never as a primary
- Ink is near-black rgb(51,51,51) / #333333 with muted grey rgb(129,129,129) / #818181 for supporting copy, keeping contrast soft
- Small-caps navigation and section labels in Maven Pro / letter-spaced 0.7px to 3.15px, a quiet counterpoint to the serif display
- Body set in a serif (Sabon / Abraham) at 16px / 24px line-height for a literary, unhurried read
- Outlined rectangular buttons (thin 1px border, no fill, 5px radius) that invert on hover, instead of solid pills
Do not copy
- The MASLOW'S wordmark and the 1 Warwick name
- The interior photography of the actual Soho house (chandeliers, bar, herringbone floor)
- The Portrait and Sabon licensed typefaces themselves (use the treatment, license your own faces)
- Member testimonial from Melanie Rickey and any named real members
- The specific Soho address, phone numbers and Neo-Baroque mansion story
- The three-houses reciprocal-membership network framing
- Maslow's-theory / neuroaesthetics / biophilia brand narrative