Screenshot of The Owo Residences

The Owo Residences

www.theowo.london/

a Raffles-branded luxury residence in the restored Old War Office, selling heritage through grand marble photography, a Caslon-serif-plus-1906-sans pairing in warm taupe and cream, centred wordmark navigation, and quiet GSAP/ScrollTrigger parallax with a persistent "Book Now".

Real Estate Development flagship

Design tokens

ink
ink-dark
cream
cream-warm
stone
grey-mid
panel-dark
white
black
display
1906
serif-companion
Caslon 540
body
1906
fallback-serif
Times
mono
none

Do / Don't

Reference it for

  • A warm neutral palette (taupe ink #2C2926, cream #F2EFE8, white) where architectural photography is the colour.
  • A Caslon-style display serif paired with a humanist sans, with positive letterspaced caps on labels.
  • Centred-wordmark navigation with a multi-language switch and a persistent "Book Now" pill.
  • GSAP + ScrollTrigger parallax on hero and section imagery, used for slow depth, not bounce.
  • Restrained, decorous transitions (0.15s colour, 0.3-1s opacity) and a custom cursor as a luxury cue.

Do not copy

  • "THE OWO" wordmark, the Raffles co-brand and the Old War Office imagery are this development's identity; borrow the posture, not the marks.
  • Caslon 540 and 1906 are licensed; map to a Caslon/Garamond-class serif plus a humanist sans.
  • The full animate.css keyframe set is loaded but largely unused; do not inherit that weight, the parallax is the real motion.
  • The co-branded hospitality story (Raffles) suits a development with a genuine operator partnership; do not imply a partnership a client does not have.

Signature moves

warm-neutral architecture-is-colour palette

a taupe-ink #2c2926, cream #f2efe8 and white palette lets grand architectural photography supply the colour, with a Caslon-style serif over a humanist sans.

centred-wordmark nav with persistent Book Now

navigation centres the wordmark with a multi-language switch and keeps a persistent "Book Now" pill (radius 48px) visible.

slow parallax depth, no bounce

GSAP plus ScrollTrigger parallax on hero and section imagery is used for slow depth with decorous transitions (0.15s colour, 0.3-1s opacity), not bounce.

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