Phantom

www.phantom.land

A London and Auckland creative-technology agency site that runs almost entirely on background video, with mono-typed system chrome and a single 14px corner radius as the only ornament — confident silence between motion.

Creative Studio Creative Technology Agency niche

Design tokens

black
white
whiteAlpha40
whiteAlpha15
blackAlpha40
display
"Helvetica Now", sans-serif
body
"Helvetica Now", sans-serif
mono
ballinger-mono, sans-serif

Do / Don't

Reference it for

  • Pure binary palette — #000000 background, #ffffff text, rgba(255,255,255,0.15) for floating UI surfaces, no other tokens
  • Two CSS custom properties total — --color-primary + --color-secondary is the entire token sheet
  • Single 14px corner radius as the only ornament across 351 surfaces
  • No box shadows anywhere — depth comes from contrast, not elevation
  • Helvetica Now Display self-hosted + ballinger-mono from Typekit as the dual system
  • Mono at 10.88px with 1.1x line-height for system chrome (labels, project tickers, button captions)
  • CSS Modules naming for keyframes — Loader_*, Header_*, ContactModal_*, styles_* bundles
  • Three-transition workhorse system — background-color, color, opacity all at 0.2-0.3s ease-in-out (austere by design)

Do not copy

  • The "Phantom" wordmark and brand identity
  • The exact London / Auckland geographic claim
  • The Helvetica Now Display name (it is licensed, requires Monotype subscription) — substitute Inter or Söhne if unlicensed
  • The ballinger-mono Typekit kit ID — needs separate Adobe Fonts license
  • The Google Cloud Storage bucket pattern unless you are hosting your own raw video CDN
  • The "screen-reader-only H1" pattern when the visible hero is non-video (it relies on the video carrying the brand)
  • The pure-black canvas if the brand has any meaningful colour equity
  • The 21-keyframe split-by-component naming if your CSS pipeline does not use CSS Modules

Signature moves

background-video-led page with screen-reader-only H1

the site runs almost entirely on full-bleed background video carrying the brand, with the semantic hero H1 hidden in .screen-reader-only for accessibility.

pure binary palette with a single 14px radius as the only ornament

a two-property token sheet (#000000 background, #ffffff text, rgba(255,255,255,0.15) floating surfaces) with a single 14px corner radius across 351 surfaces and zero box-shadows, depth from contrast alone.

mono system-chrome with a sticky shrinking header pill

monospace at 10.88px / 1.1 line-height labels all system chrome (tickers, captions, button captions) and a header pill eases up/down and re-expands rather than just sticking, on a three-transition workhorse (bg, color, opacity at 0.2-0.3s ease-in-out).