Outside Landscape Group

A high-end Alpharetta / North Metro Atlanta landscape design-build firm that makes competence feel measured, not boasted - lush portfolio photography on a navy-and-olive canvas, "Best Pick" and "Guild Quality" award language, and a calm proof-led narrative that earns a luxury outdoor-living budget.

Other flagship

Design tokens

navy

navyDark

navyAlt

ink

blue

olive

oliveLight

oliveMid

bgPanel

bgGrey

body

bodyDark

display: Cabin / a script face ('love') for the wordmark
body: Open Sans / Lato
mono

Do / Don't

Reference it for

Proof-through-demonstration architecture for a high-ticket trade: portfolio photography as the core argument, third-party award badges, and a hard satisfaction figure, each in its own band.
A navy + olive/gold luxury-trade palette over a pale-blue information panel - premium and outdoorsy without going rustic-cliche.
A "find projects near you" / local-proof hook that turns a generic trade into a credible neighbour.
An FAQ that pre-empts the high-ticket buyer's real anxieties (cost, timeline, drainage, property value) as a trust device.
A transformation/CTA band ("Begin Your Luxury Landscape Transformation") that names the emotional outcome, not just the service.

Do not copy

The exact navy #014073 + olive #5b5a17/#a8a443 palette and the literal Outside wordmark/script face (re-skin to the client's palette).
The real award badges, the 97% satisfaction figure and the specific client/project photos - these are OLG's genuine credentials and portfolio. A rebuild must use the client's OWN awards, numbers and project images.
The Divi DOM and the stacked third-party widget load (CallRail, TrustIndex, RealWorkLabs, Clarity, CleanTalk). Rebuild lean on Astro.

Signature moves

portfolio-wall as the whole argument

a high-ticket landscape trade leads with finished-work photography - a 'Design Portfolio That Inspires' gallery wall of pools, hardscapes and outdoor kitchens - so the finished projects, not adjectives, prove the competence and justify the luxury budget.

awards-and-figure reassurance band

a 'Why Homeowners Choose Us' band stacks third-party recognition (a 'Best Pick' Award, Guild Quality Member) with a hard 97% client-satisfaction figure on a calm pale-blue panel, so measured external proof does the reassuring instead of self-praise.

navy-olive diagonal-band rhythm

deep navy (#014073), an outdoorsy olive/gold (#5b5a17/#a8a443) and a pale-blue information panel alternate with white, separated by diagonal section dividers, pacing a long trust page with an organic, landscaped edge that suits the trade.

Related references

Greenwise Organic Lawn Care

strong

Other

A Chicago/Milwaukee organic-forward lawn-care company that earns trust through values and locality - lush landscape photography on a warm navy-gold-cream canvas, a Cormorant Garamond serif, a "Why Choose Greenwise" reassurance band, a service-area map with an availability checker, and a sustainability commitment that makes "organic" feel credible rather than greenwashed.

Re Bath

strong

Other

A national bathroom-remodelling franchise that takes the dread out of a renovation - "Beautiful Bathrooms Made Easy", a coast-to-coast trust band, a "Find Your Local Re-Bath" map, a clear named process, a celebrity designer collab and a free-consultation form, all in a calm maroon-and-serif system that makes a daunting project feel handled.

Antara Spa

strong

Beauty

a Malaysian day spa that sells calm with one oversized Fraunces wordmark on a sun-warmed photographic hero, an earthy sand-brown-sage palette, and slow GSAP-and-Lenis scroll, the whole page tuned to feel like exhaling.

Caliber

strong

Trades

a collision and auto-service chain whose site is a clean, trust-first conversion funnel, with "Online Estimate" and "Book an Appointment" front and centre, a confident dark-on-white system, and a single bold accent.