Menuxl
www.menuxl.fra French creative production house that turns its homepage into one full-bleed video field, with small lowercase fragments of a sentence ("we imagine and craft cool stuff") scattered across the frame and one giant word punched through the middle in plain FK Grotesk.
Design tokens
- display
- FKGroteskNeue
- body
- FKGroteskNeue
- mono
- none
Do / Don't
Reference it for
- Full-bleed video hero with the sentence broken into scattered fragments: tiny edge words against one oversized grotesque payload phrase.
- Monochrome type-over-video discipline. Let the footage own all the colour, keep type black/white only (no brand palette declared).
- A rough hand-drawn monogram (the scrawled "MXL") set against clean type for a human, anti-corporate counterpoint.
- A restrained motion budget: opacity 0.15s linear plus ease-out-sine cubic-bezier(0.39, 0.575, 0.565, 1) colour swaps, nothing flashy.
- A lean Nuxt + Prismic + Lenis + Splitting stack as a reference for a content-driven creative portfolio.
Do not copy
- The scattered-sentence hero only works with genuinely strong full-frame footage behind it. On weak video it reads as empty.
- The "MXL" scrawl is menuxl's mark. Reproduce the rough-monogram-against-clean-type idea with the client's own hand.
- FK Grotesk Neue is licensed. Map to a neutral grotesque (Inter, Söhne-like) of similar plainness.
- The near-empty layout assumes a production reel to fall into on scroll. Do not ship the bare hero without the work behind it.
Signature moves
scattered-sentence over full-bleed video hero
a full-bleed video field with a sentence broken into scattered fragments (tiny lowercase edge words against one oversized grotesque payload phrase punched through the middle).
rough hand-monogram against clean type
a rough hand-drawn monogram (the scrawled mark) is set against clean grotesque type as a human, anti-corporate counterpoint.
restrained smooth-scroll motion budget
a tiny motion budget: opacity 0.15s linear plus ease-out-sine (cubic-bezier(0.39,0.575,0.565,1)) colour swaps, on a Nuxt + Lenis + Splitting stack.
Related references
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