Maven Clinic

www.mavenclinic.com/

a women's and family telehealth brand that wraps clinical credibility in warmth, a deep forest green base lit by an electric mint accent, Helvetica Now Display set huge with Ivar Display serif italics for the emotional words, and warm candid family photography carried full-bleed.

Health Telehealth Family strong

Design tokens

deepest-green

deep-green

digital-hero-green

button-link-green

electric-green

lightest-green

light-green

natural-bone

white

ink

dark-slate

fertility-teal

display: Helvetica Now Display
serifAccent: Ivar Display
body: Helvetica Now Text / Helvetica Now Display
mono: Basis Grotesque Mono Pro

Do / Don't

Reference it for

A local medical or allied-health clinic (GP, women's health, fertility, physiotherapy) that wants to look clinically credible and genuinely warm at once.
Deep-green-plus-one-bright-accent palette as a trust-led alternative to clinical blue.
A neutral grotesque (Helvetica Now Display) with a serif italic (Ivar Display) reserved for the emotional words in a headline.
Per-vertical accent theming: one base system, each service area tinted with its own supporting colour.
Member-story carousels and stat-backed claim cards as proof devices for a care service.

Do not copy

The Maven wordmark, the exact green-and-mint pairing and the family photography are brand-coded; borrow the structure, re-shoot and re-tint for the client.
The 906-property Webflow token sprawl is a vendor artefact, not a model to reproduce; distil to a small clean set.
The employer-benefit framing and the heavy third-party analytics stack are Maven's business, not design worth copying.

Signature moves

deep-green-plus-bright-accent trust palette

a deep forest-green base (#013126) lit by one electric mint accent (#58eda2) as a warm, trust-led alternative to clinical blue for a care service.

grotesque + reserved serif-italic for emotion

a neutral grotesque (Helvetica Now Display, huge to ~88px) carries the voice while a serif italic (Ivar Display) is reserved only for the emotional words in a headline.

per-vertical accent theming + proof devices

one base system where each service area is tinted with its own supporting colour, backed by member-story carousels and stat-backed claim cards as proof.

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