Mailchimp

Reference it for

• Brand-yellow #ffe01b survival post-acquisition — like Slack's aubergine, Mailchimp's yellow remains untouched.
• The springy overshoot easing cubic-bezier(0.5, 2.5, 0.7, 0.7) at 0.3s — most distinctive curve in the library. Y2 > 1 creates the overshoot. Use sparingly; on a brand that needs to feel playful.
• Freddie keyframes (freddie-head, freddie-eye, freddie-wink) — separate keyframes per body part of a mascot, composed via animation-name lists. The cleanest mascot-animation discipline in the library.
• Numbered dot-bounce 1-5 for typing/loading indicators — staggered timing creates the wave effect.
• The highlighter pattern: yellow #ffe01b background span behind specific words in a headline ("minus the learning curve" highlighted), evoking a literal highlighter pen mark.
• Graphik Web + Means Web — geometric sans + serif pairing. Graphik is by Commercial Type; Means is by Klim Type Foundry.
• A handwriting/serif word ("minus") mixed inline with the sans H1 — type-mixing as voice carrier.
• A TrustRadius / G2 / Capterra rating badge cluster under the hero — third-party validation strip.

Do not copy

• Graphik Web / Means Web — both licensed.
• The exact Mailchimp yellow #ffe01b — strongly brand-coded.
• Freddie the chimp — bespoke mascot; commission a different mascot or no mascot.
• 163 scripts + 501 requests — Mailchimp/Intuit ships every analytics pixel imaginable. Most Jiffi builds should ship under 30 scripts.
• The overshoot easing on every interaction — used at scale it becomes jarring. Reserve for moments where playfulness is the point.
• The "intuit mailchimp" lockup unless the client is acquired by Intuit.
• 14 @font-face declarations for what's essentially Graphik + Means.