Larry King

A London salon group and haircare line that fuses warm putty-cream calm with editorial fashion confidence - big half-and-half image panels, GT America, and a leopard-print swagger - so it feels both welcoming and clearly cool.

Other flagship

Design tokens

charcoal

black

putty

cream

white

greyPale

grey

slate

display: GT America
body: GT America
mono

Do / Don't

Reference it for

Warm putty-cream canvas + single charcoal ink + one clean grotesque (GT America) as a calm, confident baseline under loud editorial photography.
The half-and-half split panel: image on one side, a cream block with one heading + one outlined CTA on the other (used for heroes, features and the signup modal alike).
A multi-location service brand fused with an e-commerce product line: salons (Marylebone, South Kensington, Notting Hill, Monaco) + a shop, navigated cleanly.
Thin-outline rectangular buttons and tiny radii (2-6px) - quiet UI under bold imagery.
A restrained marquee + flip for a hint of editorial motion without noise.

Do not copy

The leopard-print and the specific salon photography (brand-coded fashion identity). Use the client's own imagery.
GT America if licence-bound - substitute a comparable clean grotesque.
The Shopify + Klaviyo + Yotpo + Phorest 117-script stack. Rebuild lean; integrate only the booking/commerce the client actually needs.
The aggressive on-load email modal - keep the split layout, lose the interruptive popup (or delay/soften it).

Signature moves

50/50 split panel

the recurring section is a half-and-half panel - editorial photography on one side, a flat warm-cream block holding a single heading and one thin-outline CTA on the other - reused for heroes, feature blocks and even the email signup modal, so the whole site reads as one editorial spread.

calm system under loud imagery

charcoal GT America at a single 400 weight on warm putty/cream, with no chromatic accent and tiny 2-6px radii, deliberately stays quiet so editorial fashion photography carries all the confidence and swagger - making the brand feel both welcoming and cool.

service-and-shop editorial weave

a multi-location salon business (four salons + booking) and an e-commerce product line are presented as one coherent feed of alternating image/cream/charcoal panels, with the nav cleanly grouping Salons vs Shop.

Related references

Heyday Skincare

strong

Beauty

a facial-membership skincare chain that feels friendly and trustworthy, deep navy ink on warm cream, soft powder-blue and butter-yellow accent panels, the Sunset Gothic grotesque, close-up facial photography and lots of proof (press logos, big stats, reviews).

Murdock London

flagship

Beauty

a heritage British barbershop and grooming brand run as a polished Shopify storefront, deep ink-navy on warm off-white, Montserrat throughout, a hand-script accent for warmth, and a calm 0.3s ease-in-out motion language that keeps the commerce furniture quiet.

Myodetox

strong

Health

a modern physical-therapy and bodywork clinic that reframes physio as proactive "future-proofing", a confident deep-blue-and-warm-neutral system, big rounded forms, a bespoke sans, and a book-by-location, assessment-led structure.

Tonal

flagship

Fitness

a connected-fitness hardware brand selling a wall-mounted smart gym, a clean editorial system in near-black on warm bone, GT America plus a GT Expanded display cut, one electric teal accent, and Tailwind-driven cubic-bezier(0.4,0,0.2,1) transitions that keep a Vue app feeling like a premium product site.