La Rue Michel

Reference it for

• Strict near-monochrome discipline: black (#000) on near-white (#FAFAFA), white only over imagery, no accent colour at all.
• One-typeface, weight-contrast hierarchy: aktiv-grotesk at 400 vs 700 carrying everything from 12px labels to a 67.84px marquee.
• A running marquee of service words as the main brand-energy device on an otherwise still page.
• Slow, calm opacity fade-ins (opacity 1.5s ease) as the dominant entrance, the opposite of a snappy transform reveal.
• Edge-to-edge full-bleed portfolio blocks with subtle fluid image effects (parallax, film grain) instead of hard cards.

Do not copy

• The marquee word list and the "La rue Michel & HTC" lockup are the agency's identity; borrow the device, not the words.
• aktiv-grotesk is an Adobe Fonts (Typekit) licence; map to a similar neutral grotesque rather than embedding their kit ID.
• The Squarespace image effects (refracted circles, liquid) are platform features; on Astro they need a deliberate, lighter reimplementation, not a like-for-like copy.
• Pure-black-on-white with zero accent only works because the photography carries all the colour; do not strip a brand to monochrome if its imagery cannot hold the page.