Habito
www.habito.com/a friendly digital mortgage broker that softens a heavy financial decision with a fat rounded display face (RightGrotesk Black), warm aurora gradients of blue, lavender and pink, big rounded cards and a single confident blue call-to-action.
Design tokens
- display
- RightGrotesk (Black) -> Impact fallback
- body
- Roobert (Regular 400 / Bold 700)
- mono
- PitchSans
Do / Don't
Reference it for
- Making a high-stakes local service (mortgage broking) feel human through a fat rounded display face and warm gradient backdrops rather than corporate blue-and-grey.
- The numbered-step homepage device (black circle badges) for explaining a process simply.
- A disciplined palette: near-black ink and white with one strong blue CTA, letting gradients carry the personality.
- Big, soft card containers (16-32px radii) that group content into friendly blocks.
Do not copy
- RightGrotesk and Roobert are licensed; substitute a heavy rounded grotesque plus a clean geometric body sans.
- The "by Monzo" lockup and the specific aurora gradients are Habito's brand; borrow the gradient-as-warmth idea, choose your own hues.
- The default #0000EE link blue still appears in places; pick one deliberate accent blue rather than the browser default.
Signature moves
fat rounded display plus aurora-gradient warmth
a fat rounded display face over warm aurora gradients of blue, lavender and pink softens a high-stakes service, with one confident blue CTA (#1863dc) on near-black ink and white.
numbered-step process device
black circle badges number the homepage steps to explain a process simply.
big soft card grouping
large soft card containers at 16-32px radii (xl 16px, 2xl 32px) group content into friendly blocks with two distinct easing curves for fade vs transform.
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