Screenshot of Double Play

Double Play

www.doubleplay.studio

The reference for tennis-themed boutique creative studios — saturated cobalt-blue #002bba field, oversized serif x sans display contrast, baseball-card project credentials, and a heavy GSAP + Lenis + Locomotive scroll choreography over Webflow.

Creative Studio Brand Agency niche

Design tokens

brand
brandHex
page
pageHex
textBody
textBodyHex
ink
inkHex
pureWhite
pureBlack
greyMid
surfaceGrey
display
Perfectly Nineties
displayFallback
"Times New Roman", serif
body
Neue Montreal
bodyFallback
Arial, sans-serif
mono

Do / Don't

Reference it for

  • Single saturated brand colour as field, not accent — cobalt rgb(0, 43, 186) / #002bba carries hero + footer + buttons + headline text
  • Near-white rgb(251, 251, 251) page for content sections, never pure white
  • Dark grey rgb(51, 51, 51) body text rather than pure black
  • Two-family display + body contrast — high-contrast serif (Perfectly Nineties) for editorial-display + neo-grotesque (Neue Montreal) for body / UI
  • Perfectly Nineties italic inline emphasis mid-sentence ("clear *strategy*", "award-winning *design*") — italic-as-emphasis-in-running-prose pattern
  • 12-step type scale with monumental top steps (120 / 576 / 1150px) for hero + scroll transformations
  • Bottom-anchored hero on full-bleed brand colour with eyebrow + stacked serif headlines
  • Top-centre wordmark with superscript year stamp (DP²⁵) — boutique-studio "we curate by vintage" signal

Do not copy

  • The Double Play wordmark with the racket-silhouette logomark
  • The Perfectly Nineties font (Pangram Pangram-owned, commercial licence required)
  • The exact cobalt #002bba — pick the client brand colour
  • The "Era of Arc" / "Bloomfield" / "Era of Arc + Bloomfield" client case study names
  • The "Game-changing" H1 + the "From baseline to breakthrough" copy
  • The tennis-sport metaphor (racket, baseline, grand slam, double play) unless the brand is genuinely in sports
  • The "DP²⁵" wordmark + year stamp construction
  • The German cookie consent copy (Akzeptieren / Ablehnen / Preferences) unless the brand is German-market

Signature moves

single saturated colour as field, not accent

cobalt #002bba carries hero, footer, buttons and headline text as a full field on a never-pure-white #fbfbfb page with #333 body text.

serif-display x grotesque-body with italic-as-emphasis

high-contrast serif (Perfectly Nineties) for editorial display plus neo-grotesque (Neue Montreal) body, with serif italic inline emphasis mid-sentence ('clear *strategy*'), across a 12-step scale topping at 120/576/1150px.

tilted baseball-card credentials badge

a tilted card badge lists Requested / Project / Timeline / Services rows with a real barcode and serial number, a signature borrowable component.