Dear Sundays
dearsundays.com/a non-toxic nail studio and polish brand that reads like a calm wellness ritual, warm sand-beige surfaces, Baskerville serif headings over Lato body, soft 40px pill buttons, line-drawn "promise" icons and product-led editorial photography.
Design tokens
- display
- Baskerville
- body
- Lato
- mono
- none
Do / Don't
Reference it for
- A local nail salon, beauty studio, spa or clean-cosmetics retailer that wants a warm, calm, gentle-luxury feel.
- A single warm neutral (sand-beige) carrying the brand, against white and pale grey, instead of a saturated palette.
- A classical serif (Baskerville) for headings over a plain sans (Lato) body, editorial warmth without fuss.
- Line-drawn icon rows as a "why us / our promises" device for a values-led beauty brand.
- Large soft pill buttons and product-led editorial photography on a Shopify storefront.
Do not copy
- The sundays wordmark, the exact sand colour and the line-icon set are brand-coded; borrow the approach, re-draw and re-tint.
- The Shopify/Bootstrap default token soup (--primary #007bff and friends) is theme cruft, not the brand system; ignore it.
- Aggressive email-capture modals on load (the 20%-off popup) hurt the calm; borrow the look, not that interruption.
Signature moves
single warm-neutral wellness canvas
one sand-beige accent (the only colour) carries the brand against white and pale grey, replacing a saturated palette for a calm gentle-luxury feel.
classical serif over plain sans, soft pill CTAs
Baskerville-class display serif over a Lato-class sans body gives editorial warmth, paired with large 40px-pill buttons (radius.pill 40px) and a 1140px container.
line-drawn promise icon row
a row of line-drawn icons acts as a values-led 'why us / our promises' device for a clean-beauty brand, quiet and non-clinical.
Related references
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