Clickup
clickup.comThe reference for a saturated-purple SaaS AI agent platform: 76px Plus Jakarta Sans display, 60 CSS keyframes, rotating gradient borders, and elastic overshoot motion.
Design tokens
- display
- 'Plus Jakarta Sans', system-ui, -apple-system, 'Segoe UI', Helvetica, Arial, sans-serif
- body
- Inter, sans-serif
- mono
- 'Sometype Mono'
Do / Don't
Reference it for
- Brand purple #7b68ee (MediumSlateBlue) — unusual hue, distinctive against the cooler navy purples most SaaS uses
- Plus Jakarta Sans display + Inter body + Sometype Mono — three-typeface combination that reads as warm-friendly + corporate-clean + technical-credible
- 76px hero H1 in Plus Jakarta Sans weight 700 — large display scale for a SaaS
- 54px workhorse radius (34 hits) — distinctly soft / pill-like across cards and CTAs
- Elastic overshoot motion curve cubic-bezier(0.68, -0.55, 0.265, 1.55) on opacity/transform — gives motion a bouncy personality
- 60 CSS @keyframes for the productivity-product animation vocabulary: slide-down menus, progress bars, banner reveals, moveLogos wall, full-translate slides, rotating gradient borders, shimmer streams
- 425 CSS custom properties — the largest token system in the library
- Six font weights (400, 500, 600, 650, 700, 800) — the 650 is unusual
Do not copy
- The ClickUp purple #7b68ee — pick the client's brand saturation colour
- The OneTrust cookie consent modal pattern — use a lighter consent component
- The "Next Super Agents" announcement bar copy — brand-specific positioning
- The 60-keyframe motion library — only justified if the brand has 10+ animated components
- The 6-weight type system unless the brand has paid font licences
- The G2 social-proof H2 — only borrow if the brand has comparable third-party credentials
- The rotating gradient border effect — overused; reads as 2023-era SaaS aesthetic
Signature moves
saturated-purple SaaS system with 76px display
a distinctive brand purple (#7b68ee, MediumSlateBlue) anchors a 76px Plus-Jakarta-Sans-700 hero over white, with alternating dark and light hero strips for pace, within an 1120px rail.
soft 54px workhorse pill radius
a 54px workhorse radius (34 hits) makes cards and CTAs distinctly soft/pill-like, alongside 8/12/16/24px card radii and a 50px soft pill.
elastic-overshoot CSS motion vocabulary
an elastic-overshoot curve (cubic-bezier(0.68,-0.55,0.265,1.55)) gives opacity/transform motion a bouncy personality, drawn from a large CSS keyframe vocabulary (slide-down menus, progress bars, banner reveals) with no JS animation library.
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