Basement

Reference it for

• Geist + flauta as the body+display pairing. Geist is free and ubiquitous; flauta (or substitute with a distinctive paid display face) gives the brand its tonal signature.
• A pure black #000000 page with no border-radius anywhere. The sharpness IS the brand position.
• One declared box-shadow across the entire homepage — basement refuses elevation as a visual tool.
• 1920px content cap (47 hits) used at full-bleed — project tiles span the viewport.
• Project tiles as the page's structural primitive: header in display face + brand colour + oversize visual + capability-tag list + 3-line description.
• Capability tags in tiny mono / sans (Websites & Features / Marketing Execution / IRL Experience Design).
• Superscript count tags in nav (Showcase (25), Blog (28)) — small typographic detail that signals "active studio".
• Bold project copy with first-person plural ("Partnering with Vercel means pushing the limits…", "We crafted a high-performance, story-driven website").

Do not copy

• flauta — bespoke (possibly commissioned for basement). Substitute with another distinctive display face the client owns.
• The exact "cool shit" tone — basement-coded; a more corporate brand can't carry it.
• The 1920px full-bleed project tile layout on briefs without a strong project library.
• The 0-radius discipline on consumer brands that need to feel warm — sharpness reads as commercial confidence.
• 23 named keyframes for what is essentially a black-and-grey page — most are unused. Subset.